Fundraising with Magazinesby Deane Brengle, Editor of the Fundraising for Small Groups Newsletter
Selling magazine subscriptions is a long time favorite way for nonprofit groups to raise money.
This booklet is designed to introduce you to magazine fundraising if you haven't done it before. If you are already doing a magazine fundraiser this booklet will help you discover the latest offerings and ideas in magazine fundraising.
Overview of this Fundraiser
Magazine subscriptions are sold to parents, relatives, friends, supporters, and the general public by way of an order form/catalog furnished by a fundraising supplier. Orders are taken over roughly a two week period. At the end of the sale period order forms are tallied and your magazine order is submitted to the supplier.
Orders can be taken for new subscriptions, renewals, and as gifts giving you more opportunities to make a sale. Some companies offer alternative ways to solicit subscriptions:
Fundraising with a magazine subscription program is an easy way to raise funds. There is no risk- no money is required to start and you collect all your money up front. There isn't any product storage or inventory. No delivery. And it's a good fundraiser to repeat year after year.
Most suppliers offer the most popular magazines- everything from news and sports to lifestyles and hobbies, there is something for every interest.
Generally speaking, you can make 40% or more profit. The fine points of each program vary from supplier to supplier and will affect how much money you will make so be sure and ask about them:
Be sure to ask any potential supplier for references and check their track record. What a company's customers say about their success can help predict your own
Remember to bookmark this page! (CTRL-D)
Print this booklet now Return to index
This fundraiser is very straight forward, but there are a couple of questions you should ask yourself:
Don't forget to solicit local businesses. Ask for the owner, manager, or the person who makes the buying decisions. They may want to buy magazines for thier waiting rooms, employees, customers, or as gifts. Remind them that renewal orders start after the original order expires.
Recommended Fundraising Supplier